{"product_id":"dot-key-strawberry-bright-10-niacinamide-face-serum-30ml","title":"Dot \u0026 Key Strawberry Bright 10% Niacinamide Face Serum, 30ml","description":"\u003ch3\u003eSafety Claims\u003c\/h3\u003e\u003cp\u003eClinically Proven Results | Cruelty Free | PlantBio-Actives\u003c\/p\u003e\u003ch3\u003eProduct Highlights\u003c\/h3\u003e\u003cp\u003eVisibly Brightens | Smoothes Skin | Fades Dark Spots | Treats Pigmentation | Minimises Pores | Instantly Hydrates | Quick-Absorbing | Non-Sticky\u003c\/p\u003e\u003ch3\u003eHero Ingredients\u003c\/h3\u003e\u003cp\u003e10% NIACINAMIDE: Brightens skin, fades dark \u0026amp; pigmentation \nVITAMIN B12: Reducesdullness \u0026amp; dryness. \nSTRAWBERRY: Restoreshealthy,  smooth skin. \nHYALURONIC: Instantly hydrates\u0026amp; plumps skin.\u003c\/p\u003e\u003ch3\u003eFull Ingredients\u003c\/h3\u003e\u003cp\u003eAqua, Niacinamide, Propanediol, Phenyl Trimethicone, Isohexadecane, Hamamelis Virginiana (Witch\nHazel) Leaf Extract (and) Propylene Glycol (and) Sodium Benzoate (and) Phenoxyethanol (and)\nEthylhexylglycerin (and) Sorbitol (and) Aqua, Dimethicone, Fragaria Ananassa (Strawberry) Fruit Extract,\nCyanocobalamin, Sodium Hyaluronate, Xylitylglucoside (and) Anhydroxylitol (and) Xylitol, Trehalose,\nTocopheryl Acetate, Aqua (and) Phragmites Communis Extract (and) Poria Cocos Extract, Betaine (and)\nSodium PCA (and) Sodium Lactate (and) PCA (and) Serine (and) Alanine (and) Glycine (and) Glutamic Acid\n(and) Lysine HCl (and) Threonine (and) Arginine (and) Proline (and) Water, Allantoin, Cetearyl Olivate (and)\nSorbitan Olivate, Polymethyl Methacrylate, Polyacrylate Crosspolymer-6, Polymethylsilsesquioxane,\nXanthan Gum, Disodium EDTA, Phenoxyethanol (and) Ethylhexylglycerin.\u003c\/p\u003e\u003ch3\u003eBenefits\u003c\/h3\u003e\u003cp\u003eVisibly BrightensSkin | Smoothes \u0026amp; HydratesSkin | FadesDark Spots | MinimizesPores | Non-Sticky\u0026amp; Quick-Absorbing\u003c\/p\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply 3-4 pumps on clean, dry skin Pat gently until fully absorbed Follow up with a moisturizer \u0026amp; sunscreen Use twice daily (AM \u0026amp; PM) for best results (Pro-Tip: )\u003c\/p\u003e\u003ch3\u003eFAQs\u003c\/h3\u003e\u003cul\u003e\n  \u003cli\u003e\n  \u003cstrong\u003eQ: 1. What skin concerns does this serum target?\u003c\/strong\u003e\u003cbr\u003e\n  A: This serum helps brighten \u0026amp; smooth skin while effectively treating dark, pigmentation \u0026amp; open pores. It also reduces dullness \u0026amp; delivers optimal hydration to the skin.\n  \u003c\/li\u003e\n  \n  \u003cli\u003e\n  \u003cstrong\u003eQ: 2. What makes this serum pink? Is it natural?\u003c\/strong\u003e\u003cbr\u003e\n  A: That lush pink hue comes from Vitamin B12 — not from any artificial dye or added colour. It not only gives the serum its unique pink hue but also helps soothe skin \u0026amp; reduce dullness.\n  \u003c\/li\u003e\n  \n  \u003cli\u003e\n  \u003cstrong\u003eQ: 3. Will 10% niacinamide irritate my skin?\u003c\/strong\u003e\u003cbr\u003e\n  A: Nope! This serum is formulated with a gentle form of niacinamide that works effectively without causing skin irritation, even at 10%.\n  \u003c\/li\u003e\n  \n  \u003cli\u003e\n  \u003cstrong\u003eQ: 4. When should I use this in my routine?\u003c\/strong\u003e\u003cbr\u003e\n  A: Use it on clean, dry skin right after cleansing \u0026amp; before moisturizing. It works well for both AM \u0026amp; PM routines — just don’t forget sunscreen in the morning!\n  \u003c\/li\u003e\n  \n  \u003cli\u003e\n  \u003cstrong\u003eQ: 5. How long will it take to see visible results?\u003c\/strong\u003e\u003cbr\u003e\n  A: With consistent use, you may notice brighter, smoother skin in 2–4 weeks. Dark spots and pigmentation may take longer but results get better with time.\n  \u003c\/li\u003e\n  \u003c\/ul\u003e","brand":"Dot \u0026 Key","offers":[{"title":"30ml","offer_id":43559623852106,"sku":null,"price":9.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/Artboard_1_f94f4456-d328-4271-ab7e-94bde8c9bbd3.jpg?v=1777602181","url":"https:\/\/indicrest.co.uk\/products\/dot-key-strawberry-bright-10-niacinamide-face-serum-30ml","provider":"Indicrest UK","version":"1.0","type":"link"}