{"product_id":"l-oreal-professionnel-paris-majilift-13-lightest-brown-49-5-g","title":"L'Oreal Professionnel Paris Majirel LIFT - 13 (Lightest Brown) Hair Color, 49.5 g","description":"\u003cdiv class=\"c-product__informations\"\u003e\n\u003ch3 class=\"c-product__title\"\u003eL'Oreal Professionnel - Majirel Lift Iconic Color, Limitless Possibilities.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003ePermanent rich hair color, offers a large shade palette and a mistake-proof usage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003eOptimal coverage.\u003cbr\u003eLong lasting color\u003cbr\u003eTrue-to-tone \u0026amp; vibrant results\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eVarious technologies in Majirel:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMajirel Cool Cover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel High Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Contrast\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-end=\"333\" data-start=\"315\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-end=\"410\" data-start=\"334\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Paris Majirel Lift 13 delivers an effortless lightest‑brown shade with up to 2 levels of lift. Its advanced professional-grade formula offers rich, vibrant, and even color thanks to cutting-edge Majirel Lift technology. Enhanced with nourishing care agents, it strengthens hair fibers during the coloring process, ensuring silky shine and smooth touch. Reliable for both permanent color and lightening needs, it leaves hair feeling soft, healthy, and full of gloss\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp\u003eUp to 3 levels of lift\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"436\" data-start=\"412\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"474\" data-start=\"437\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eExperience salon-level lift and color at home. Majirel Lift 13 gives a gorgeous light brown tone without harsh brassiness. Its conditioning agents help maintain moisture and shine while offering up to 2-level lift. Whether you’re covering grays or refreshing your shade, this tube stands out for vibrant results that resist fading—everyone will notice the polished finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"499\" data-start=\"476\"\u003eVolume \/ Quantity\u003c\/h3\u003e\n\u003cp data-end=\"537\" data-start=\"500\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eComes in a salon-size 49.5 g tube, perfect for single full-head applications or touch-up sessions. The sturdy packaging ensures freshness throughout. Ideal to pair with L'Oreal’s 1 : 2 developer for optimal performance and longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Majirel with Oreor developer 30 \u0026amp; 40 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3 data-end=\"565\" data-start=\"539\"\u003eHair Type \/ Concerns\u003c\/h3\u003e\n\u003cp data-end=\"603\" data-start=\"566\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eDesigned for all hair types in need of gentle lightening or gray coverage. Particularly effective on dark to medium hair. Majirel Lift 13 helps neutralize brassy tones and rejuvenates dull strands, ideal for hair that needs vibrant transformation without compromise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"634\" data-start=\"605\"\u003eCertification or Claims\u003c\/h3\u003e\n\u003cp data-end=\"672\" data-start=\"635\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eA professional-grade permanent hair color used in salons globally. Clinically tested for performance and integrity. Ammonia-free developer required by L'Oreal for this range, aligned with official guidelines. No misleading claims—just reliable, professional transformations.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"701\" data-start=\"674\"\u003eFeatures and Benefits\u003c\/h3\u003e\n\u003cul data-end=\"921\" data-start=\"702\"\u003e\n\u003cli data-end=\"745\" data-start=\"702\"\u003e\n\u003cp data-end=\"745\" data-start=\"704\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLifts hair up to 2 shades with neutral, natural undertones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"789\" data-start=\"746\"\u003e\n\u003cp data-end=\"789\" data-start=\"748\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePremium pigment technology ensures even, fade-resistant color\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"833\" data-start=\"790\"\u003e\n\u003cp data-end=\"833\" data-start=\"792\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnriched with conditioning polymers that enhance softness and gloss\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"877\" data-start=\"834\"\u003e\n\u003cp data-end=\"877\" data-start=\"836\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eProfessional 1 : 2 mixing ratio simplifies application\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"921\" data-start=\"878\"\u003e\n\u003cp data-end=\"921\" data-start=\"880\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIdeal for gray coverage, root touch-ups, or full color change\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"940\" data-start=\"923\"\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol Ethanolamine 2-Oleamido-1,3-Octadecanediol Edta Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"1021\" data-start=\"941\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eKey ingredients include advanced dye molecules from L'Oreal’s collection and conditioning agents (like cationic polymers). Designed for optimal hair compatibility, safe processing, and minimal damage\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"1048\" data-start=\"1023\"\u003eIngredient Benefits\u003c\/h3\u003e\n\u003cp data-end=\"1276\" data-start=\"1049\"\u003eMajirel Lift pigments deliver durable, uniform color while cationic polymers strengthen hair strands, offering gloss and softness. The formula also neutralizes unwanted warm tones, ensuring a true-to-tone finish without brittleness.\u003c\/p\u003e\n\u003ch3 data-end=\"1297\" data-start=\"1278\"\u003eHow to Use It\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1637\" data-start=\"1616\"\u003eClaimed Results\u003c\/h3\u003e\n\u003cp data-end=\"1745\" data-start=\"1638\"\u003eAchieves up to 2 levels of lift in a stunning lightest‑brown finish, with enhanced shine and hair vitality.\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel LIFT - 13 (Lightest Brown) \/ 49.5g","offer_id":43559712849994,"sku":null,"price":8.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Majirel_LIFT_-_13_Lightest_Brown_49.5_g_Indicrest_243107e2-a0ae-444c-9de2-fb81f6d1a610.png?v=1777604346","url":"https:\/\/indicrest.co.uk\/products\/l-oreal-professionnel-paris-majilift-13-lightest-brown-49-5-g","provider":"Indicrest UK","version":"1.0","type":"link"}