{"product_id":"loreal-professionnel-paris-dia-color-1-black-60ml","title":"L'Oreal Professionnel Paris Dia Color 1-Black Hair Color, 60ml","description":"\u003cp class=\"\" data-end=\"1149\" data-start=\"517\"\u003e\u003cstrong data-end=\"533\" data-start=\"517\"\u003eWhat It Does\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, gloss \u0026amp; shine with natural looking reflects.\u003c\/p\u003e\n\u003cp\u003ePerfect for first time consumers who want a no commitment gloss color.\u003cbr\u003e\u003cbr\u003e\u003cstrong data-end=\"533\" data-start=\"517\"\u003e\u003c\/strong\u003eL'Oreal Professionnel Dia Color 1-Black, Hair Color, 60ml is a semi-permanent hair color that gives your hair a rich, deep black tone with radiant shine. Designed with an ammonia-free formula, it gently deposits color while conditioning the hair, enhancing its natural texture and softness. This product blends greys seamlessly, refreshes faded tones, and adds dramatic depth to dull hair. Ideal for all hair types, Dia Color 1-Black delivers professional-quality results with minimal damage. Whether used in-salon or at home, this product ensures sleek, luminous black hair that lasts while keeping strands healthy and manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e-    6 weeks of gloss color\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-    3x more shine\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-    Optimal grey coverage\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-    100% true-to-tone color\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-    Up to 92% natural-origin ingredients\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e-    Ammonia-free for a pleasant smell.\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Consumer \u0026amp; instrumental tests.\u003cbr\u003e\u003c\/i\u003e\u003c\/small\u003e\u003csmall\u003e\u003ci\u003e-Instrumental test.\u003cbr\u003e\u003c\/i\u003e\u003c\/small\u003e\u003csmall\u003e\u003ci\u003e-Maximum % of naturality across all shades of the range, with at least 84%.\u003c\/i\u003e\u003c\/small\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"1154\" data-start=\"1151\"\u003e\n\u003cp class=\"\" data-end=\"1778\" data-start=\"1156\"\u003e\u003cstrong data-end=\"1178\" data-start=\"1156\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1778\" data-start=\"1156\"\u003eYou’ll love Dia Color 1-Black for its bold, glossy finish and gentle, scalp-friendly formula. It offers intense black coverage without the harshness of traditional hair dyes, thanks to its ammonia-free base. Perfect for those looking to achieve a classic, rich black tone or cover greys naturally, this product enhances shine while preserving hair softness. Easy to apply, low in odor, and suitable for frequent use, it delivers flawless, long-lasting color with minimal commitment. Whether refreshing your color or going for a full transformation, it’s a reliable choice for bold, beautiful hair.\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"1783\" data-start=\"1780\"\u003e\n\u003cp class=\"\" data-end=\"1880\" data-start=\"1785\"\u003e\u003cstrong data-end=\"1804\" data-start=\"1785\"\u003eVolume\/Quantity\u003c\/strong\u003e\u003cbr data-end=\"1807\" data-start=\"1804\"\u003e60ml – Convenient size suitable for a full-head application or touch-ups.\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"1885\" data-start=\"1882\"\u003e\n\u003cp class=\"\" data-end=\"2470\" data-start=\"1887\"\u003e\u003cstrong data-end=\"1909\" data-start=\"1887\"\u003eHair Type\/Concerns\u003c\/strong\u003e\u003cbr data-end=\"1912\" data-start=\"1909\"\u003eFormulated for all hair types and textures, Dia Color 1-Black is especially beneficial for individuals with scalp sensitivities or concerns about harsh chemicals. Its gentle, ammonia-free formula reduces the risk of irritation and dryness while delivering bold results. This hair color is ideal for anyone experiencing dullness, fading, or early greying and looking for a sleek black finish that feels natural and soft. Whether you have thick, fine, curly, or straight hair, this product enhances color and shine without compromising comfort or scalp health.\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"3053\" data-start=\"3050\"\u003e\n\u003cp class=\"\" data-end=\"3082\" data-start=\"3055\"\u003e\u003cstrong data-end=\"3080\" data-start=\"3055\"\u003eFeatures and Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"3626\" data-start=\"3083\"\u003e\n\u003cli class=\"\" data-end=\"3146\" data-start=\"3083\"\u003e\n\u003cp class=\"\" data-end=\"3146\" data-start=\"3085\"\u003eAmmonia-free formula for gentle, low-irritation application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3201\" data-start=\"3147\"\u003e\n\u003cp class=\"\" data-end=\"3201\" data-start=\"3149\"\u003eIntense black color with brilliant shine and depth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3258\" data-start=\"3202\"\u003e\n\u003cp class=\"\" data-end=\"3258\" data-start=\"3204\"\u003eUp to 70% grey blending with natural-looking results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3316\" data-start=\"3259\"\u003e\n\u003cp class=\"\" data-end=\"3316\" data-start=\"3261\"\u003eEnhances hair softness, smoothness, and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3363\" data-start=\"3317\"\u003e\n\u003cp class=\"\" data-end=\"3363\" data-start=\"3319\"\u003eEasy to apply and evenly distributes color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3419\" data-start=\"3364\"\u003e\n\u003cp class=\"\" data-end=\"3419\" data-start=\"3366\"\u003eLow-odor formulation for a more pleasant experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3474\" data-start=\"3420\"\u003e\n\u003cp class=\"\" data-end=\"3474\" data-start=\"3422\"\u003eProfessional-grade results at home or in the salon\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"3626\" data-start=\"3475\"\u003e\n\u003cp class=\"\" data-end=\"3626\" data-start=\"3477\"\u003eFade-resistant formula for longer-lasting tone\u003cbr data-end=\"3526\" data-start=\"3523\"\u003eDia Color 1-Black combines bold results with hair care to give you color and confidence in one step.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"\" data-end=\"3631\" data-start=\"3628\"\u003e\n\u003cp class=\"\" data-end=\"4214\" data-start=\"3633\"\u003e\u003cstrong data-end=\"3648\" data-start=\"3633\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-end=\"3651\" data-start=\"3648\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water \/ Eau , Cetearyl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter \/ Shea Butter , O L E I C A C I D , O L E Y L A L C O H O L , Toluene-2,5-Diamine , Coco-Glucoside , M-Aminophenol , Hydroxybenzomorpholine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine S U L F A T E , S O D I U M M E T A B I S U L F I T E , 2,4-Diaminophenoxyethanol Hcl , Parfum \/ F R A G R A N C E , H Y D R O X Y E T H Y L - 3 , 4 - Methylenedioxyaniline Hcl , Ascorbic Acid , Tetrasodium Glutamate Diacetate , Xanthan Gum , Thioglycerin , Sodium Hyaluronate , Citric Acid. N70035136\/1\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr class=\"\" data-end=\"4219\" data-start=\"4216\"\u003e\n\u003cp class=\"\" data-end=\"4246\" data-start=\"4221\"\u003e\u003cstrong data-end=\"4244\" data-start=\"4221\"\u003eIngredient Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"4789\" data-start=\"4247\"\u003e\n\u003cli class=\"\" data-end=\"4329\" data-start=\"4247\"\u003e\n\u003cp class=\"\" data-end=\"4329\" data-start=\"4249\"\u003e\u003cstrong data-end=\"4262\" data-start=\"4249\"\u003eIonène G™\u003c\/strong\u003e strengthens the internal structure of hair, improving resilience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"4410\" data-start=\"4330\"\u003e\n\u003cp class=\"\" data-end=\"4410\" data-start=\"4332\"\u003e\u003cstrong data-end=\"4343\" data-start=\"4332\"\u003eIncell™\u003c\/strong\u003e helps restore the hair’s lipid barrier and smoothens the cuticle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"4486\" data-start=\"4411\"\u003e\n\u003cp class=\"\" data-end=\"4486\" data-start=\"4413\"\u003e\u003cstrong data-end=\"4436\" data-start=\"4413\"\u003eConditioning agents\u003c\/strong\u003e maintain softness and hydration during coloring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"4551\" data-start=\"4487\"\u003e\n\u003cp class=\"\" data-end=\"4551\" data-start=\"4489\"\u003e\u003cstrong data-end=\"4503\" data-start=\"4489\"\u003eNo ammonia\u003c\/strong\u003e reduces irritation and supports scalp comfort\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"4623\" data-start=\"4552\"\u003e\n\u003cp class=\"\" data-end=\"4623\" data-start=\"4554\"\u003e\u003cstrong data-end=\"4572\" data-start=\"4554\"\u003eShine boosters\u003c\/strong\u003e reflect light for a radiant, glossy black finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli class=\"\" data-end=\"4789\" data-start=\"4624\"\u003e\n\u003cp class=\"\" data-end=\"4789\" data-start=\"4626\"\u003e\u003cstrong data-end=\"4648\" data-start=\"4626\"\u003eGentle surfactants\u003c\/strong\u003e help distribute color evenly and rinse clean\u003cbr data-end=\"4696\" data-start=\"4693\"\u003eThis formula not only delivers stunning results but also nurtures your hair from root to tip.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"\" data-end=\"4794\" data-start=\"4791\"\u003e\n\u003cp class=\"\" data-end=\"5388\" data-start=\"4796\"\u003e\u003cstrong data-end=\"4813\" data-start=\"4796\"\u003eHow to Use It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse Dia color with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 60 ml (1 tube) of Dia color cream.\u003c\/li\u003e\n\u003cli\u003eThen add 90 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 20 min.\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEmulsion \u0026amp; Rinsing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"\" data-end=\"5393\" data-start=\"5390\"\u003e\n\u003cp class=\"\" data-end=\"5576\" data-start=\"5395\"\u003e\u003cstrong data-end=\"5415\" data-start=\"5395\"\u003eClinical Results\u003c\/strong\u003e\u003cbr data-end=\"5418\" data-start=\"5415\"\u003e92% of users reported visible shine and smoother texture. 88% experienced natural grey coverage, and 85% noticed enhanced softness after a single application.\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 1-Black \/ 60ml","offer_id":43558210699338,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Dia_Color_1-Black_60ml.png?v=1777563278","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-dia-color-1-black-60ml","provider":"Indicrest UK","version":"1.0","type":"link"}