{"product_id":"loreal-professionnel-paris-dia-color-4-brown-60ml","title":"L'Oreal Professionnel Paris Dia Color 4-Brown Hair Color, 60ml","description":"\u003cp data-start=\"435\" data-end=\"1018\" class=\"\"\u003e\u003cstrong data-start=\"435\" data-end=\"451\"\u003eWhat It Does\u003c\/strong\u003e\u003cbr data-start=\"451\" data-end=\"454\"\u003eL'Oreal Professionnel Paris Dia Color 4-Brown is a semi-permanent hair color that adds deep, rich brown tones with luminous shine. It blends greys and enhances natural hair with a reflective, silky finish. The ammonia-free formula is gentle on hair and scalp, leaving hair healthier and more vibrant. Whether you’re refreshing faded color or adding subtle depth, this formula delivers natural-looking results and long-lasting color. Ideal for at-home or professional use, it gives your hair the glossy brown transformation it deserves without compromising on care.\u003c\/p\u003e\n\u003cp\u003e-    6 weeks of gloss color*\u003cbr\u003e-    3x more shine**\u003cbr\u003e-    Optimal grey coverage\u003cbr\u003e-    100% true-to-tone color\u003cbr\u003e-    Up to 92% natural-origin ingredients***\u003cbr\u003e-    Ammonia-free for a pleasant smell. \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Consumer \u0026amp; instrumental tests.\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Instrumental test.\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e-Maximum % of naturality across all shades of the range, with at least 84%.\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003chr data-start=\"1020\" data-end=\"1023\" class=\"\"\u003e\n\u003cp data-start=\"1025\" data-end=\"1584\" class=\"\"\u003e\u003cstrong data-start=\"1025\" data-end=\"1047\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDemi-permanent color with no ammonia, gloss \u0026amp; shine with natural looking reflects.\u003c\/p\u003e\n\u003cp\u003ePerfect for first time consumers who want a no commitment gloss color.\u003c\/p\u003e\n\u003cp\u003eYou’ll love this product for its radiant brown shade and salon-quality results. The ammonia-free formula makes it gentle on the scalp and hair while still delivering vibrant, glossy color. It blends grey hair naturally and leaves your locks feeling soft, smooth, and conditioned. Easy to apply, with minimal odor, it’s ideal for those looking to maintain or refresh their hair color with minimal damage. Whether you’re covering greys or enhancing your base tone, Dia Color ensures shine, nourishment, and a flawless finish every time.\u003c\/p\u003e\n\u003chr data-start=\"1586\" data-end=\"1589\" class=\"\"\u003e\n\u003cp data-start=\"1591\" data-end=\"1673\" class=\"\"\u003e\u003cstrong data-start=\"1591\" data-end=\"1610\"\u003eVolume\/Quantity\u003c\/strong\u003e\u003cbr data-start=\"1610\" data-end=\"1613\"\u003e60ml – Ideal for one full-head application or root touch-up.\u003c\/p\u003e\n\u003chr data-start=\"1675\" data-end=\"1678\" class=\"\"\u003e\n\u003cp data-start=\"1680\" data-end=\"2252\" class=\"\"\u003e\u003cstrong data-start=\"1680\" data-end=\"1702\"\u003eHair Type\/Concerns\u003c\/strong\u003e\u003cbr data-start=\"1702\" data-end=\"1705\"\u003eThis hair color is suitable for all hair types and is ideal for those with sensitive scalps due to its ammonia-free composition. It’s perfect for anyone dealing with dullness, faded color, or early greying. The gentle formulation enhances natural hues without causing dryness or irritation. It's a great option for clients who want rich color and shine without compromising on hair health. Whether you’re looking for subtle enhancement or complete coverage, this formula is designed to treat your hair with care while delivering beautiful results.\u003c\/p\u003e\n\u003chr data-start=\"2254\" data-end=\"2257\" class=\"\"\u003e\n\u003cp\u003e\u003cstrong\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eUse Dia color with Dia Activateur 9 \u0026amp; 20 volume in a 1.1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003chr data-start=\"2852\" data-end=\"2855\" class=\"\"\u003e\n\u003cp data-start=\"2857\" data-end=\"2884\" class=\"\"\u003e\u003cstrong data-start=\"2857\" data-end=\"2882\"\u003eFeatures and Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"2885\" data-end=\"3365\"\u003e\n\u003cli data-start=\"2885\" data-end=\"2937\" class=\"\"\u003e\n\u003cp data-start=\"2887\" data-end=\"2937\" class=\"\"\u003eAmmonia-free formula is gentle on hair and scalp\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2938\" data-end=\"2990\" class=\"\"\u003e\n\u003cp data-start=\"2940\" data-end=\"2990\" class=\"\"\u003eDelivers radiant brown tones with luminous shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2991\" data-end=\"3027\" class=\"\"\u003e\n\u003cp data-start=\"2993\" data-end=\"3027\" class=\"\"\u003eProvides up to 70% grey blending\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3028\" data-end=\"3072\" class=\"\"\u003e\n\u003cp data-start=\"3030\" data-end=\"3072\" class=\"\"\u003eEnhances hair softness and manageability\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3073\" data-end=\"3124\" class=\"\"\u003e\n\u003cp data-start=\"3075\" data-end=\"3124\" class=\"\"\u003eIdeal for semi-permanent, low-maintenance color\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3125\" data-end=\"3171\" class=\"\"\u003e\n\u003cp data-start=\"3127\" data-end=\"3171\" class=\"\"\u003eTrusted by professional stylists worldwide\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3172\" data-end=\"3220\" class=\"\"\u003e\n\u003cp data-start=\"3174\" data-end=\"3220\" class=\"\"\u003eEasy to apply with even, streak-free results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3221\" data-end=\"3365\" class=\"\"\u003e\n\u003cp data-start=\"3223\" data-end=\"3365\" class=\"\"\u003eLong-lasting tone with minimal fading\u003cbr data-start=\"3260\" data-end=\"3263\"\u003eIt’s the perfect way to refresh, tone, or transform your color while keeping hair healthy and vibrant.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3367\" data-end=\"3370\" class=\"\"\u003e\n\u003cp data-start=\"3372\" data-end=\"3933\" class=\"\"\u003e\u003cstrong data-start=\"3372\" data-end=\"3387\"\u003eIngredients\u003c\/strong\u003e\u003cbr data-start=\"3387\" data-end=\"3390\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water \/ Eau , Cetearyl Alcohol , Ethanolamine , Glycerin , Propanediol , Butyrospermum Parkii Butter \/ Shea Butter , Oleic Acid , Oleyl Alcohol , Coco-Glucoside , Toluene-2,5-Diamine , M-Aminophenol , Sodium Metabisulfite , Hydroxybenzomorpholine , Parfum \/ Fragrance , N,N-Bis(2-Hydroxyethyl)-P- P H E N Y L E N E D I A M I N E S U L F A T E , Hydroxyethyl-3,4-Methylenedioxyaniline Hcl , Ascorbic Acid , Tetrasodium Glutamate Diacetate , Xanthan Gum , Thioglycerin , Sodium Hyaluronate , Citric Acid. N70035329\/1\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003chr data-start=\"3935\" data-end=\"3938\" class=\"\"\u003e\n\u003cp data-start=\"3940\" data-end=\"3965\" class=\"\"\u003e\u003cstrong data-start=\"3940\" data-end=\"3963\"\u003eIngredient Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"3966\" data-end=\"4375\"\u003e\n\u003cli data-start=\"3966\" data-end=\"4008\" class=\"\"\u003e\n\u003cp data-start=\"3968\" data-end=\"4008\" class=\"\"\u003eIonène G™ strengthens hair from within\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4009\" data-end=\"4058\" class=\"\"\u003e\n\u003cp data-start=\"4011\" data-end=\"4058\" class=\"\"\u003eIncell™ technology restores protective lipids\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4059\" data-end=\"4109\" class=\"\"\u003e\n\u003cp data-start=\"4061\" data-end=\"4109\" class=\"\"\u003eConditioning agents lock in moisture and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4110\" data-end=\"4178\" class=\"\"\u003e\n\u003cp data-start=\"4112\" data-end=\"4178\" class=\"\"\u003eNo ammonia for less irritation and a gentler coloring experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4179\" data-end=\"4234\" class=\"\"\u003e\n\u003cp data-start=\"4181\" data-end=\"4234\" class=\"\"\u003eShine enhancers give hair a luminous, glossy finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4235\" data-end=\"4375\" class=\"\"\u003e\n\u003cp data-start=\"4237\" data-end=\"4375\" class=\"\"\u003eSurfactants ensure even color distribution\u003cbr data-start=\"4279\" data-end=\"4282\"\u003eThis advanced blend ensures color vibrancy, hair health, and lasting softness with every use.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4377\" data-end=\"4380\" class=\"\"\u003e\n\u003cp data-start=\"4382\" data-end=\"4917\" class=\"\"\u003e\u003cstrong data-start=\"4382\" data-end=\"4399\"\u003eHow to Use It\u003c\/strong\u003e\u003cbr data-start=\"4399\" data-end=\"4402\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePreparation\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves.\u003c\/li\u003e\n\u003cli\u003eUse exclusively with the recommended Diactivateurs 9 vol or 20 vol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIn a bowl, an applicator bottle or a shaker:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMix 60 ml (1 tube) of Dia color cream.\u003c\/li\u003e\n\u003cli\u003eThen add 90 ml of Diactivateur 9 vol or 20 vol according to the result required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eApplication\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends.\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 20 min.\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eEmulsion \u0026amp; Rinsing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments.\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time.\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"4919\" data-end=\"4922\" class=\"\"\u003e\n\u003cp data-start=\"4924\" data-end=\"5107\" class=\"\"\u003e\u003cstrong data-start=\"4924\" data-end=\"4944\"\u003eClinical Results\u003c\/strong\u003e\u003cbr data-start=\"4944\" data-end=\"4947\"\u003e90% of users reported increased shine and softness after one use. 85% noticed natural grey blending, and 92% experienced smoother hair texture post-application.\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Dia Color 4-Brown \/ 60ml","offer_id":43558210732106,"sku":null,"price":8.44,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/Loreal_DIA_Color_4_-_Brown.png?v=1777563280","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-dia-color-4-brown-60ml","provider":"Indicrest UK","version":"1.0","type":"link"}