{"product_id":"loreal-professionnel-paris-inoa-4-0-deep-natural-brown-60g","title":"L'Oreal Professionnel Paris iNOA – 4.0 (Deep Natural Brown) Ammonia-Free Hair Color, 60g","description":"\u003ch2 data-start=\"402\" data-end=\"423\"\u003e\u003cstrong data-start=\"405\" data-end=\"421\"\u003eWhat It Does\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"424\" data-end=\"741\"\u003eiNOA 4.0 by L’Oreal Professionnel Paris is an \u003cstrong data-start=\"470\" data-end=\"514\"\u003eammonia-free permanent crème hair colour\u003c\/strong\u003e that delivers a deep natural brown shade with radiant shine. Powered by Oil Delivery System (ODS2) technology, it offers smooth, even colour performance while supporting hair fibre integrity and providing full grey coverage.\u003c\/p\u003e\n\u003chr data-start=\"743\" data-end=\"746\"\u003e\n\u003ch2 data-start=\"748\" data-end=\"775\"\u003e\u003cstrong data-start=\"751\" data-end=\"773\"\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"776\" data-end=\"1108\"\u003eAchieve a rich brown tone with a soft, professional finish. iNOA 4.0 enhances natural depth while maintaining hair comfort during colouring. The fade-resistant formula ensures long-lasting colour vibrancy and a smooth, nourished feel after processing. Ideal for those seeking classic brown results with a salon-quality appearance.\u003c\/p\u003e\n\u003chr data-start=\"1110\" data-end=\"1113\"\u003e\n\u003ch2 data-start=\"1115\" data-end=\"1141\"\u003e\u003cstrong data-start=\"1118\" data-end=\"1139\"\u003eVolume \/ Quantity\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1142\" data-end=\"1315\"\u003eEach tube contains \u003cstrong data-start=\"1161\" data-end=\"1184\"\u003e60g of crème colour\u003c\/strong\u003e—perfect for full-head applications or precise touch-ups. Professional consistency ensures uniform coverage and colour stability.\u003c\/p\u003e\n\u003chr data-start=\"1317\" data-end=\"1320\"\u003e\n\u003ch2 data-start=\"1322\" data-end=\"1351\"\u003e\u003cstrong data-start=\"1325\" data-end=\"1349\"\u003eHair Type \/ Concerns\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1352\" data-end=\"1556\"\u003eSuitable for natural or pre-coloured brown to dark blonde hair (base 3–6). Designed for users seeking \u003cstrong data-start=\"1454\" data-end=\"1474\"\u003epermanent colour\u003c\/strong\u003e with full grey blending, radiant shine, and a comfortable ammonia-free process.\u003c\/p\u003e\n\u003chr data-start=\"1558\" data-end=\"1561\"\u003e\n\u003ch2 data-start=\"1563\" data-end=\"1595\"\u003e\u003cstrong data-start=\"1566\" data-end=\"1593\"\u003eCertification or Claims\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1596\" data-end=\"1849\"\u003eiNOA is \u003cstrong data-start=\"1604\" data-end=\"1620\"\u003eammonia-free\u003c\/strong\u003e and formulated with ODS2 technology to support hair fibre smoothness and shine.\u003cbr data-start=\"1700\" data-end=\"1703\"\u003eClinically tested for \u003cstrong data-start=\"1725\" data-end=\"1747\"\u003efull grey coverage\u003c\/strong\u003e, colour intensity, and conditioning support.\u003cbr data-start=\"1792\" data-end=\"1795\"\u003eAlways follow allergy testing guidelines before use.\u003c\/p\u003e\n\u003chr data-start=\"1851\" data-end=\"1854\"\u003e\n\u003ch2 data-start=\"1856\" data-end=\"1886\"\u003e\u003cstrong data-start=\"1859\" data-end=\"1884\"\u003eFeatures and Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"1887\" data-end=\"2217\"\u003e\n\u003cli data-start=\"1887\" data-end=\"1962\"\u003e\n\u003cp data-start=\"1889\" data-end=\"1962\"\u003e\u003cstrong data-start=\"1889\" data-end=\"1918\"\u003eDeep Natural Brown Shade:\u003c\/strong\u003e Classic, rich and multidimensional finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1963\" data-end=\"2027\"\u003e\n\u003cp data-start=\"1965\" data-end=\"2027\"\u003e\u003cstrong data-start=\"1965\" data-end=\"1992\"\u003eComfortable Experience:\u003c\/strong\u003e Odour-free, ammonia-free formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2028\" data-end=\"2088\"\u003e\n\u003cp data-start=\"2030\" data-end=\"2088\"\u003e\u003cstrong data-start=\"2030\" data-end=\"2053\"\u003eFull Grey Coverage:\u003c\/strong\u003e Even, professional-grade results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2089\" data-end=\"2145\"\u003e\n\u003cp data-start=\"2091\" data-end=\"2145\"\u003e\u003cstrong data-start=\"2091\" data-end=\"2111\"\u003eFade Resistance:\u003c\/strong\u003e Colour stays vibrant and glossy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2146\" data-end=\"2217\"\u003e\n\u003cp data-start=\"2148\" data-end=\"2217\"\u003e\u003cstrong data-start=\"2148\" data-end=\"2166\"\u003eFibre Support:\u003c\/strong\u003e Oil-powered technology helps maintain smoothness\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2219\" data-end=\"2222\"\u003e\n\u003ch2 data-start=\"2224\" data-end=\"2244\"\u003e\u003cstrong data-start=\"2227\" data-end=\"2242\"\u003eIngredients\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2245\" data-end=\"2381\"\u003eKey actives include \u003cstrong data-start=\"2265\" data-end=\"2273\"\u003eODS2\u003c\/strong\u003e technology within a creamy base for optimal developer mixing.\u003cbr data-start=\"2335\" data-end=\"2338\"\u003eFull ingredient list provided by L’Oreal.\u003c\/p\u003e\n\u003chr data-start=\"2383\" data-end=\"2386\"\u003e\n\u003ch2 data-start=\"2388\" data-end=\"2416\"\u003e\u003cstrong data-start=\"2391\" data-end=\"2414\"\u003eIngredient Benefits\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-start=\"2417\" data-end=\"2583\"\u003e\n\u003cli data-start=\"2417\" data-end=\"2511\"\u003e\n\u003cp data-start=\"2419\" data-end=\"2511\"\u003e\u003cstrong data-start=\"2419\" data-end=\"2443\"\u003eOil Delivery System:\u003c\/strong\u003e Enhances colour performance while supporting smoothness and shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2512\" data-end=\"2583\"\u003e\n\u003cp data-start=\"2514\" data-end=\"2583\"\u003eHelps preserve hair’s healthy feel throughout the colouring process\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2585\" data-end=\"2665\"\u003e\u003cem data-start=\"2585\" data-end=\"2665\"\u003eThese benefits are based on the product’s formulation design and intended use.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr data-start=\"2667\" data-end=\"2670\"\u003e\n\u003ch2 data-start=\"2672\" data-end=\"2694\"\u003e\u003cstrong data-start=\"2675\" data-end=\"2692\"\u003eHow to Use It\u003c\/strong\u003e\u003c\/h2\u003e\n\u003col data-start=\"2695\" data-end=\"2910\"\u003e\n\u003cli data-start=\"2695\" data-end=\"2772\"\u003e\n\u003cp data-start=\"2698\" data-end=\"2772\"\u003eMix: \u003cstrong data-start=\"2703\" data-end=\"2752\"\u003e1 part iNOA 4.0 (60g) + 1 part iNOA developer\u003c\/strong\u003e in non-metal bowl\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2773\" data-end=\"2816\"\u003e\n\u003cp data-start=\"2776\" data-end=\"2816\"\u003eApply evenly to \u003cstrong data-start=\"2792\" data-end=\"2814\"\u003edry, unwashed hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2817\" data-end=\"2849\"\u003e\n\u003cp data-start=\"2820\" data-end=\"2849\"\u003eLeave on for \u003cstrong data-start=\"2833\" data-end=\"2847\"\u003e35 minutes\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2850\" data-end=\"2910\"\u003e\n\u003cp data-start=\"2853\" data-end=\"2910\"\u003eRinse until water runs clear and apply post-colour care\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp data-start=\"2912\" data-end=\"2983\"\u003e\u003cem data-start=\"2912\" data-end=\"2981\"\u003eAlways perform a 48-hour patch test before each colour application.\u003c\/em\u003e\u003c\/p\u003e\n\u003chr data-start=\"2985\" data-end=\"2988\"\u003e\n\u003ch2 data-start=\"2990\" data-end=\"3014\"\u003e\u003cstrong data-start=\"2993\" data-end=\"3012\"\u003eClaimed Results\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-start=\"3015\" data-end=\"3179\"\u003eiNOA 4.0 provides a deep natural brown tone with smooth shine, long-lasting vibrancy and full grey blending, supporting a silky finish and refined colour clarity.\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"iNOA – 4.0 (Deep Natural Brown) \/ 60g","offer_id":43559533609034,"sku":null,"price":9.54,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/4.0_c804cdbe-56d1-446b-8698-098cab2c7038.png?v=1777600260","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-inoa-4-0-deep-natural-brown-60g","provider":"Indicrest UK","version":"1.0","type":"link"}