{"product_id":"loreal-professionnel-paris-majilift-12-1-ash-very-light-brown-49-5g","title":"L'Oreal Professionnel Paris Majirel LIFT - 12.1 (Ash Very Light Brown) Hair Color, 49.5 g","description":"\u003cdiv class=\"c-product__informations\"\u003e\n\u003ch3 class=\"c-product__title\"\u003eL'Oreal Professionnel - Majirel Lift Iconic Color, Limitless Possibilities.\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003ePermanent rich hair color, offers a large shade palette and a mistake-proof usage.\u003c\/p\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003eOptimal coverage.\u003cbr\u003eLong lasting color\u003cbr\u003eTrue-to-tone \u0026amp; vibrant results\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3\u003eVarious technologies in Majirel:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMajirel Cool Cover\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel High Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Lift\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Contrast\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMajirel Mix\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-start=\"215\" data-end=\"233\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp data-start=\"234\" data-end=\"310\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMajirel LIFT 12.1 delivers a premium, lift-and-tone permanent color with an elegant ash very light brown finish. Powered by L'Oreal’s Ionène G and Incell complexes, it lifts up to 4 levels while fortifying hair fibers from within. Ideal for full-grey or resistant hair, the formula ensures even pigment distribution, vibrant shine, and a salon-perfect ash tone in a single step\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUp to 3 levels of lift\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e45% more conditioned after color.*\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e\u003ci\u003e*Vs condition of hair that does not contain IonèneG\u003c\/i\u003e\u003c\/small\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"312\" data-end=\"336\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"451\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eYou’ll appreciate its dual action: achieving an on-trend ash hue with high lift performance, while caring for your hair’s health. The Non‑drip cream texture makes application mess-free, and results show up to 45% more conditioned hair compared to uncolored locks.\u003c\/span\u003e \u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIt's trusted by professionals for delivering fashion-forward color with salon longevity.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"453\" data-end=\"474\"\u003eVolume\/Quantity\u003c\/h3\u003e\n\u003cp data-start=\"475\" data-end=\"512\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e49.5 g of \u003cmeta charset=\"utf-8\"\u003eMajirel LIFT premium cream—enough for single full-head applications or targeted toning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/h3\u003e\n\u003cp\u003eUse Majirel with Oreor developer 30 \u0026amp; 40 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3 data-start=\"514\" data-end=\"541\"\u003eHair Type or Concerns\u003c\/h3\u003e\n\u003cp data-start=\"542\" data-end=\"579\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCrafted for lightening resistant or previously colored hair, it suits all hair types. Especially effective at neutralizing warmth and covering stubborn greys, giving you a clean, ash-toned finish with deep conditioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"581\" data-end=\"610\"\u003eCertification or Claims\u003c\/h3\u003e\n\u003cp data-start=\"611\" data-end=\"689\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFormulated with L'Oreal’s salon-exclusive Ionène G and Incell technology. Dermatologically tested, Ammonia-buffered, alcohol-free, and designed for 100% grey coverage with up to 45% more conditioning\u003c\/span\u003e .\u003c\/p\u003e\n\u003ch3 data-start=\"691\" data-end=\"718\"\u003eFeatures and Benefits\u003c\/h3\u003e\n\u003cul data-start=\"719\" data-end=\"982\"\u003e\n\u003cli data-start=\"719\" data-end=\"762\"\u003e\n\u003cp data-start=\"721\" data-end=\"762\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLifts up to 4 levels while toning ash\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"763\" data-end=\"806\"\u003e\n\u003cp data-start=\"765\" data-end=\"806\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eSuperior grey coverage even on resistant hair\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"807\" data-end=\"850\"\u003e\n\u003cp data-start=\"809\" data-end=\"850\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnriched with Ionène G \u0026amp; Incell for deep nourishment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"851\" data-end=\"894\"\u003e\n\u003cp data-start=\"853\" data-end=\"894\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThick cream texture resists dripping\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"895\" data-end=\"938\"\u003e\n\u003cp data-start=\"897\" data-end=\"938\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eLong-lasting color with radiant shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"939\" data-end=\"982\"\u003e\n\u003cp data-start=\"941\" data-end=\"982\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePrecise, uniform pigment for professional results\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"984\" data-end=\"1001\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1002\" data-end=\"1082\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water Cetearyl Alcohol Ammonium Hydroxide Oleth-30 Hexadimethrine Chloride Oleic Acid Oleyl Alcohol 2,4-Diaminophenoxyethanol Hcl Ascorbic Acid Sodium Metabisulfite Ethanolamine 2-Oleamido-1,3-Octadecanediol P-Phenylenediamine Resorcinol Edta Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"1084\" data-end=\"1109\"\u003eIngredient Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1110\" data-end=\"1368\"\u003e\n\u003cli data-start=\"1110\" data-end=\"1153\"\u003e\n\u003cp data-start=\"1112\" data-end=\"1153\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"13\" data-is-only-node=\"\"\u003eIonène G:\u003c\/strong\u003e Conditions and protects hair cuticle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1154\" data-end=\"1197\"\u003e\n\u003cp data-start=\"1156\" data-end=\"1197\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"11\" data-is-only-node=\"\"\u003eIncell:\u003c\/strong\u003e Strengthens inner hair structure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1198\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1200\" data-end=\"1241\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"47\" data-is-only-node=\"\"\u003eEmollients (Cetearyl Alcohol, Oleic\/Oleyl):\u003c\/strong\u003e Smooth and soften strands\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1242\" data-end=\"1285\"\u003e\n\u003cp data-start=\"1244\" data-end=\"1285\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\" data-is-only-node=\"\"\u003eBuffered Ammonia:\u003c\/strong\u003e Enables lift with less damage\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1286\" data-end=\"1368\"\u003e\n\u003cp data-start=\"1288\" data-end=\"1368\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"14\" data-is-only-node=\"\"\u003eFragrance:\u003c\/strong\u003e Delivers a pleasant salon-style scent with low irritancy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1370\" data-end=\"1389\"\u003eHow to Use It\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-start=\"1472\" data-end=\"1493\"\u003eClaimed Results\u003c\/h3\u003e\n\u003cp data-start=\"1494\" data-end=\"1574\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eTested to provide rich ash tone, 100% grey coverage, and hair that feels up to 45% more conditioned, all with enhanced shine\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel LIFT - 12.1 (Ash Very Light Brown) \/ 49.5g","offer_id":43559562838090,"sku":null,"price":8.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Majirel_LIFT_-_12.1_Ash_Very_Light_Brown_49.5_g_Indicrest_a8e1232e-e881-4fdd-bf62-7a196628fed1.png?v=1777600418","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-majilift-12-1-ash-very-light-brown-49-5g","provider":"Indicrest UK","version":"1.0","type":"link"}