{"product_id":"loreal-professionnel-paris-majirel-7-17-ash-metallic-blonde-49-5g","title":"L'Oreal Professionnel Paris Majirel - Cool Cover 7.17 (Ash Metallic Blonde) Hair Color, 49.5 g","description":"\u003ch3 class=\"c-product__title\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Majirel \u003c\/span\u003eMajirel Cool Cover Optimal neutralization with extreme cool reflects.\u003c\/h3\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-start=\"362\" data-end=\"383\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"384\" data-end=\"460\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Paris  Majirel Cool Cover 7.17 delivers a permanent, cool-toned metallic blonde that neutralizes unwanted brassiness while lifting natural hair up to three levels. Enriched with Ionène G and Incell, it ensures true-to-tone, fade-resistant results and superior grey coverage—leaving hair visibly stronger and brilliantly conditioned\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse Majirel with Oreor developer 20 \u0026amp; 30 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003chr data-start=\"462\" data-end=\"465\"\u003e\n\u003ch3 data-start=\"467\" data-end=\"494\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp data-start=\"495\" data-end=\"571\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFormulated for salon-grade results, Majirel Cool Cover 7.17 offers vibrant ashy color with up to 45% more conditioning than uncolored hair. Its dependable formula delivers predictable, intense metallic shine that stands out day after day, ensuring a glamorous, head-turning finish\u003c\/span\u003e .\u003c\/p\u003e\n\u003chr data-start=\"573\" data-end=\"576\"\u003e\n\u003ch3 data-start=\"578\" data-end=\"604\"\u003eVolume \/ Quantity\u003c\/h3\u003e\n\u003cp data-start=\"605\" data-end=\"681\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePackaged in a 49.5 g tube (50 ml), this precise, single-use dosage ensures optimal mixture with developer in a 1:1.5 ratio—ideal for professional or home salon use\u003c\/span\u003e \u003c\/p\u003e\n\u003chr data-start=\"683\" data-end=\"686\"\u003e\n\u003ch3 data-start=\"688\" data-end=\"720\"\u003eHair Type \/ Concerns\u003c\/h3\u003e\n\u003cp data-start=\"721\" data-end=\"797\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eIdeal for light to medium blonde hair, and darker bases through lift action, it’s perfect for neutralizing warmth and achieving metallic reflection. Excels at full head coverage, root touch-ups, and blending in greys with cool, consistent results\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"799\" data-end=\"802\"\u003e\n\u003ch3 data-start=\"804\" data-end=\"834\"\u003eCertification \u0026amp; Claims\u003c\/h3\u003e\n\u003cp data-start=\"835\" data-end=\"915\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMajirel formula is enriched with \u003cstrong data-start=\"33\" data-end=\"45\"\u003eIonène G\u003c\/strong\u003e and \u003cstrong data-start=\"50\" data-end=\"61\"\u003eIncell™\u003c\/strong\u003e protecting hair structure while delivering rich tones. Tested under professional standards, it gives up to 100% grey coverage and results that retain vibrancy and shine for up to six weeks\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"917\" data-end=\"920\"\u003e\n\u003ch3 data-start=\"922\" data-end=\"950\"\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul data-start=\"951\" data-end=\"1164\"\u003e\n\u003cli data-start=\"951\" data-end=\"994\"\u003e\n\u003cp data-start=\"953\" data-end=\"994\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"24\" data-is-only-node=\"\"\u003eCool metallic finish\u003c\/strong\u003e combats brassiness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"995\" data-end=\"1038\"\u003e\n\u003cp data-start=\"997\" data-end=\"1038\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"22\" data-is-only-node=\"\"\u003ePermanent coverage\u003c\/strong\u003e up to three levels lift and full grey concealment\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1039\" data-end=\"1082\"\u003e\n\u003cp data-start=\"1041\" data-end=\"1082\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\" data-is-only-node=\"\"\u003eDeep conditioning\u003c\/strong\u003e with hair-strengthening complex\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1083\" data-end=\"1164\"\u003e\n\u003cp data-start=\"1085\" data-end=\"1164\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"18\" data-is-only-node=\"\"\u003eFade-resistant\u003c\/strong\u003e color enduring harsh conditions\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1166\" data-end=\"1169\"\u003e\n\u003ch3 data-start=\"1171\" data-end=\"1191\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-start=\"1192\" data-end=\"1272\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , Benzyl Alcohol , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue2: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , Benzyl Alcohol , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue3: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , Benzyl Alcohol , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue4: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Hydroxybenzomorpholine , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , Benzyl Alcohol , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003chr data-start=\"1274\" data-end=\"1277\"\u003e\n\u003ch3 data-start=\"1279\" data-end=\"1307\"\u003eIngredient Benefits\u003c\/h3\u003e\n\u003cul data-start=\"1308\" data-end=\"1481\"\u003e\n\u003cli data-start=\"1308\" data-end=\"1351\"\u003e\n\u003cp data-start=\"1310\" data-end=\"1351\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"12\" data-is-only-node=\"\"\u003eIonène G\u003c\/strong\u003e and \u003cstrong data-start=\"17\" data-end=\"28\"\u003eIncell™\u003c\/strong\u003e deeply penetrate to strengthen hair fibers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1352\" data-end=\"1395\"\u003e\n\u003cp data-start=\"1354\" data-end=\"1395\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCreamy emollients condition hair for added shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1396\" data-end=\"1439\"\u003e\n\u003cp data-start=\"1398\" data-end=\"1439\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003ePrecise dyes deliver neutralizing ash and metallic tones\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1440\" data-end=\"1481\"\u003e\n\u003cp data-start=\"1442\" data-end=\"1481\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eBuffered pH minimizes scalp irritation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1483\" data-end=\"1486\"\u003e\n\u003ch3 data-start=\"1488\" data-end=\"1507\"\u003eHow to Use\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1590\" data-end=\"1593\"\u003e\n\u003ch3 data-start=\"1595\" data-end=\"1619\"\u003eClaimed Results\u003c\/h3\u003e\n\u003cp data-start=\"1620\" data-end=\"1700\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eProfessionals report rich, uniform Ash Metallic Blonde shades with high shine and full grey coverage, resisting fading even under challenging conditions\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel - Cool Cover 7.17 (Ash Metallic Blonde) \/ 49.5g","offer_id":43559562805322,"sku":null,"price":8.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Majirel_-_Cool_Cover_7.17_Ash_Metallic_Blonde_Hair_Color_49.5_g_Indicrest_934de525-53e5-4c89-b5af-c4c0037f498c.png?v=1777600417","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-majirel-7-17-ash-metallic-blonde-49-5g","provider":"Indicrest UK","version":"1.0","type":"link"}