{"product_id":"loreal-professionnel-paris-majirel-cool-cover-5-1-light-ash-brown-49-5g","title":"L'Oreal Professionnel Paris Majirel - Cool Cover 5.1 (Light Ash Brown) Hair Color, 49.5 g","description":"\u003ch3 class=\"c-product__title\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Majirel \u003c\/span\u003eMajirel Cool Cover Optimal neutralization with extreme cool reflects.\u003c\/h3\u003e\n\u003cdiv class=\"c-product__description\" data-readmore=\"Read more\"\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch2 data-start=\"237\" data-end=\"254\"\u003eWhat It Does\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"255\" data-end=\"333\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Majirel Cool Cover 5.1 delivers professional-grade permanent color with a striking Light Ash Brown tone. Enriched with Ionène G and Incell, it provides vibrant, neutralized color that resists brassiness for up to six weeks. With optimal gray coverage and a unique 1:1.5 developer mix, enjoy rich color payoff while preserving hair’s strength and conditioning\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse Majirel with Oreor developer 20 \u0026amp; 30 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch2 data-start=\"335\" data-end=\"358\"\u003eWhy You’ll Love It\u003c\/h2\u003e\n\u003cp data-start=\"359\" data-end=\"437\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eExperience salon-worthy results at home: Majirel Cool Cover softens unwanted warmth into an elegant ash finish. Its nourishing complex ensures 45% more conditioned and strengthened hair post-color, while delivering lasting vibrancy and salon-quality shine\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"439\" data-end=\"459\"\u003eVolume\/Quantity\u003c\/h2\u003e\n\u003cp data-start=\"460\" data-end=\"538\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEach tube contains 49.5 g of premium color cream, perfect for a single full-head application. For ideal results, mix with 75 ml of L'Oreal developer at a 1:1.5 ratio\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"540\" data-end=\"563\"\u003eHair Type\/Concerns\u003c\/h2\u003e\n\u003cp data-start=\"564\" data-end=\"603\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFormulated for all hair types—including gray, natural, or previously colored. Best suited for those seeking cool-toned, ash-infused light brown shades with full gray coverage and brassiness control.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"605\" data-end=\"633\"\u003eCertification or Claims\u003c\/h2\u003e\n\u003cp data-start=\"634\" data-end=\"716\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eProfessional-only, ammonia-based permanent dye, dermatologically tested and enriched with Ionène G \u0026amp; Incell for hair repair and protection. Suitable for salon use, offering long-lasting color with improved condition\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"718\" data-end=\"744\"\u003eFeatures and Benefits\u003c\/h2\u003e\n\u003cul data-start=\"745\" data-end=\"1005\"\u003e\n\u003cli data-start=\"745\" data-end=\"788\"\u003e\n\u003cp data-start=\"747\" data-end=\"788\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eCool-toned ash color neutralizing unwanted warmth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"789\" data-end=\"832\"\u003e\n\u003cp data-start=\"791\" data-end=\"832\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eUp to 100% gray coverage and vibrant tone retention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"833\" data-end=\"876\"\u003e\n\u003cp data-start=\"835\" data-end=\"876\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e6+ weeks of longevity with enhanced shine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"877\" data-end=\"920\"\u003e\n\u003cp data-start=\"879\" data-end=\"920\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e45% more conditioned hair post-color thanks to nourishing agents\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"921\" data-end=\"1005\"\u003e\n\u003cp data-start=\"923\" data-end=\"1005\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eThick, easy-to-apply cream texture ideal for stylists\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1007\" data-end=\"1023\"\u003eIngredients\u003c\/h2\u003e\n\u003cp data-start=\"1024\" data-end=\"1106\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue2: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue3: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue4: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"1108\" data-end=\"1132\"\u003eIngredient Benefits\u003c\/h2\u003e\n\u003cul data-start=\"1133\" data-end=\"1305\"\u003e\n\u003cli data-start=\"1133\" data-end=\"1176\"\u003e\n\u003cp data-start=\"1135\" data-end=\"1176\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"21\" data-is-only-node=\"\"\u003eIonène G \u0026amp; Incell\u003c\/strong\u003e: strengthens and nurtures internal hair structure\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1177\" data-end=\"1220\"\u003e\n\u003cp data-start=\"1179\" data-end=\"1220\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"22\" data-is-only-node=\"\"\u003eAmmonium hydroxide\u003c\/strong\u003e: aids color penetration\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1221\" data-end=\"1305\"\u003e\n\u003cp data-start=\"1223\" data-end=\"1305\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-start=\"0\" data-end=\"31\" data-is-only-node=\"\"\u003eCetearyl alcohol \u0026amp; Oleth‑30\u003c\/strong\u003e: enhance emulsion and reduce scalp irritation\u003c\/span\u003e .\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1307\" data-end=\"1325\"\u003eHow to Use It\u003c\/h2\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-start=\"1593\" data-end=\"1613\"\u003eClaimed Results\u003c\/h2\u003e\n\u003cp data-start=\"1614\" data-end=\"1655\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAchieve rich Light Ash Brown with full gray coverage, enhanced cool tones, and long-lasting vibrancy and shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel - Cool Cover 5.1 (Light Ash Brown) \/ 49.5g","offer_id":43559562674250,"sku":null,"price":8.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Majirel_-_Cool_Cover_5.1_Light_Ash_Brown_Hair_Color_49.5_g_Indicrest_c4de0979-e8a2-43e7-bcaf-11837f7c9f69.png?v=1777600415","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-majirel-cool-cover-5-1-light-ash-brown-49-5g","provider":"Indicrest UK","version":"1.0","type":"link"}