{"product_id":"loreal-professionnel-paris-majirel-cool-cover-7-10-ash-blonde-mix-1-1-5-49-5g","title":"L'Oreal Professionnel Paris Majirel - Cool Cover 7.1 (Ash Blonde) Hair Color, 49.5 g","description":"\u003ch3 class=\"c-product__title\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Majirel \u003c\/span\u003eMajirel Cool Cover Optimal neutralization with extreme cool reflects.\u003c\/h3\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-end=\"509\" data-start=\"490\"\u003eWhat It Does:\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"964\" data-start=\"510\"\u003eL'Oreal Professionnel Paris Majirel Cool Cover in 7.1 (Ash Blonde) offers intense, deep ash tones with high neutralizing performance. This permanent hair color is formulated with Ionène G™ and Incell™ technology to reinforce hair from within and deliver vibrant, cool-toned color with resistance to fading. It ensures uniform color results while covering up to 100% of greys, making it a favorite among salon professionals for ash-toned transformations.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse Majirel with Oreor developer 20 \u0026amp; 30 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003chr data-end=\"969\" data-start=\"966\"\u003e\n\u003ch3 data-end=\"996\" data-start=\"971\"\u003eWhy You’ll Love It:\u003c\/h3\u003e\n\u003cp data-end=\"1427\" data-start=\"997\"\u003eYou'll love the deep ash blonde tone and lasting vibrancy Majirel Cool Cover delivers. This formula is specifically designed to reduce warmth and brassy undertones, ensuring a polished cool finish. Whether you’re covering greys or refreshing your current tone, it provides consistent results with added shine and smoothness. Ideal for those who want a cool blonde shade that reflects sophistication and professional quality color.\u003c\/p\u003e\n\u003chr data-end=\"1432\" data-start=\"1429\"\u003e\n\u003ch3 data-end=\"1456\" data-start=\"1434\"\u003eVolume\/Quantity:\u003c\/h3\u003e\n\u003cp data-end=\"1570\" data-start=\"1457\"\u003e49.5g per tube – Ideal for single-use or root touch-up applications in salon or professional hair color settings.\u003c\/p\u003e\n\u003chr data-end=\"1575\" data-start=\"1572\"\u003e\n\u003ch3 data-end=\"1605\" data-start=\"1577\"\u003eHair Type or Concerns:\u003c\/h3\u003e\n\u003cp data-end=\"1838\" data-start=\"1606\"\u003ePerfect for all hair types—especially suitable for those seeking ash-toned results or with color-treated, dull, or grey-prone hair. It effectively neutralizes warmth and offers rich cool coverage for an even result from root to tip.\u003c\/p\u003e\n\u003chr data-end=\"1843\" data-start=\"1840\"\u003e\n\u003ch3 data-end=\"1875\" data-start=\"1845\"\u003eCertification or Claims:\u003c\/h3\u003e\n\u003cp data-end=\"2153\" data-start=\"1876\"\u003eProfessionally trusted under L'Oreal Professionnel Paris standards, Majirel Cool Cover is ammonia-based, dermatologically tested, and widely used in salons for reliable permanent color results. It follows regulated European cosmetic guidelines and is safe for professional use.\u003c\/p\u003e\n\u003chr data-end=\"2158\" data-start=\"2155\"\u003e\n\u003ch3 data-end=\"2188\" data-start=\"2160\"\u003eFeatures and Benefits:\u003c\/h3\u003e\n\u003cul data-end=\"2581\" data-start=\"2189\"\u003e\n\u003cli data-end=\"2234\" data-start=\"2189\"\u003e\n\u003cp data-end=\"2234\" data-start=\"2191\"\u003eIntense neutralization of warm undertones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2268\" data-start=\"2235\"\u003e\n\u003cp data-end=\"2268\" data-start=\"2237\"\u003eDeep, rich, ash blonde finish\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2297\" data-start=\"2269\"\u003e\n\u003cp data-end=\"2297\" data-start=\"2271\"\u003eUp to 100% grey coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2343\" data-start=\"2298\"\u003e\n\u003cp data-end=\"2343\" data-start=\"2300\"\u003eLong-lasting vibrancy and fade resistance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2414\" data-start=\"2344\"\u003e\n\u003cp data-end=\"2414\" data-start=\"2346\"\u003eEnriched with Ionène G™ and Incell™ to protect and strengthen hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2445\" data-start=\"2415\"\u003e\n\u003cp data-end=\"2445\" data-start=\"2417\"\u003eUniform color distribution\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2469\" data-start=\"2446\"\u003e\n\u003cp data-end=\"2469\" data-start=\"2448\"\u003eAdds luminous shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2513\" data-start=\"2470\"\u003e\n\u003cp data-end=\"2513\" data-start=\"2472\"\u003eTrusted by salon professionals globally\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2539\" data-start=\"2514\"\u003e\n\u003cp data-end=\"2539\" data-start=\"2516\"\u003eEasy to mix and apply\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2581\" data-start=\"2540\"\u003e\n\u003cp data-end=\"2581\" data-start=\"2542\"\u003eGreat for modern blonde transformations\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2586\" data-start=\"2583\"\u003e\n\u003ch3 data-end=\"2606\" data-start=\"2588\"\u003eIngredients:\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue2: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue3: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue4: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"2631\" data-start=\"2607\"\u003eKey ingredients include:\u003c\/p\u003e\n\u003cul data-end=\"2878\" data-start=\"2632\"\u003e\n\u003cli data-end=\"2693\" data-start=\"2632\"\u003e\n\u003cp data-end=\"2693\" data-start=\"2634\"\u003e\u003cstrong data-end=\"2647\" data-start=\"2634\"\u003eIonène G™\u003c\/strong\u003e: Strengthens and protects hair from within.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2744\" data-start=\"2694\"\u003e\n\u003cp data-end=\"2744\" data-start=\"2696\"\u003e\u003cstrong data-end=\"2707\" data-start=\"2696\"\u003eIncell™\u003c\/strong\u003e: Reinforces the cuticle structure.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2816\" data-start=\"2745\"\u003e\n\u003cp data-end=\"2816\" data-start=\"2747\"\u003e\u003cstrong data-end=\"2758\" data-start=\"2747\"\u003eAmmonia\u003c\/strong\u003e: Opens the hair cuticle for better pigment penetration.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2878\" data-start=\"2817\"\u003e\n\u003cp data-end=\"2878\" data-start=\"2819\"\u003eConditioning polymers that help lock in color and moisture.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"2883\" data-start=\"2880\"\u003e\n\u003ch3 data-end=\"2911\" data-start=\"2885\"\u003eIngredient Benefits:\u003c\/h3\u003e\n\u003cp data-end=\"3224\" data-start=\"2912\"\u003eIonène G™ and Incell™ create a dual-strengthening system that protects the internal hair fiber and surface. These ingredients work together to enhance color longevity while improving overall hair condition. The ammonia base ensures deep pigment penetration, resulting in better grey coverage and lasting results.\u003c\/p\u003e\n\u003chr data-end=\"3229\" data-start=\"3226\"\u003e\n\u003ch3 data-end=\"3251\" data-start=\"3231\"\u003eHow to Use It:\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3550\" data-start=\"3547\"\u003e\n\u003ch3 data-end=\"3574\" data-start=\"3552\"\u003eClaimed Results:\u003c\/h3\u003e\n\u003cp data-end=\"3734\" data-start=\"3575\"\u003eExpect even, cool ash blonde color with high grey coverage and long-lasting shine. Helps neutralize brassiness while strengthening hair strands with every use.\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel - Cool Cover 7.1 (Ash Blonde) \/ 49.5g","offer_id":43559562739786,"sku":null,"price":8.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Majirel_-_Cool_Cover_7.1_Ash_Blonde_Hair_Color_49.5_g_Indicrest_18a55c62-ddbd-4f19-9f5f-18082b2fe36c.png?v=1777600416","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-majirel-cool-cover-7-10-ash-blonde-mix-1-1-5-49-5g","provider":"Indicrest UK","version":"1.0","type":"link"}