{"product_id":"loreal-professionnel-paris-majirel-cool-cover-7-11-deep-ash-blonde-49-5g","title":"L'Oreal Professionnel Paris Majirel - Cool Cover 7.11 (Deep Ash Blonde) Hair Color, 49.5 g","description":"\u003ch3 class=\"c-product__title\"\u003e\n\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Majirel \u003c\/span\u003eMajirel Cool Cover Optimal neutralization with extreme cool reflects.\u003c\/h3\u003e\n\u003cdiv data-readmore=\"Read more\" class=\"c-product__description\"\u003e\n\u003cp\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 data-end=\"211\" data-start=\"193\"\u003eWhat It Does\u003c\/h3\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eEnriched with Ionène G \u0026amp; Incell, Majirel strengthens, protects, and maintains the integrity of the hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-end=\"288\" data-start=\"212\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eL'Oreal Professionnel Paris Majirel Cool Cover 7.11 delivers rich, permanent color with bold ash-blonde results. Powered by Incell™ and Ionène G™, it strengthens and protects the hair fiber while neutralizing brassiness for a cool-toned finish and long-lasting vibrancy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e6 weeks of neutralization\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCool reflects for anti-brassiness effect\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLifts \u0026amp; deposits in just 15 mins\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eOptimal coverage\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLong lasting color\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDeveloper \u0026amp; Mixing Ratio:\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eUse Majirel with Oreor developer 20 \u0026amp; 30 volume.\u003c\/p\u003e\n\u003cp\u003eMix Majirel color with developer in a 1:1.5 ratio.\u003c\/p\u003e\n\u003cp\u003eFollow with Metal Dx hair care range for long lasting color \u0026amp; less breakage.\u003c\/p\u003e\n\u003ch3 data-end=\"314\" data-start=\"290\"\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp data-end=\"391\" data-start=\"315\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eAchieve timeless elegance with deep ash blonde that resists fading. Designed for professional use, this shade ensures flawless gray coverage. Nourishing actives enhance hair softness and shine, making each strand feel salon-fresh long after application\u003c\/span\u003e .\u003c\/p\u003e\n\u003ch3 data-end=\"414\" data-start=\"393\"\u003eVolume\/Quantity\u003c\/h3\u003e\n\u003cp data-end=\"491\" data-start=\"415\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEach tube contains 49.5 g of Majirel permanent color—perfectly portioned for full-head or root-to-tip applications when mixed at the recommended 1 : 1.5 ratio with L'Oreal Paris developer\u003c\/span\u003e .\u003c\/p\u003e\n\u003ch3 data-end=\"517\" data-start=\"493\"\u003eHair Type\/Concerns\u003c\/h3\u003e\n\u003cp data-end=\"555\" data-start=\"518\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eFormulated for all hair types, it’s particularly suitable for those seeking to tone down warmth, neutralize brassiness, and color grey hair with a rich, ash-cool finish. Ideal for clients aiming for a sophisticated, low-maintenance blonde.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"586\" data-start=\"557\"\u003eCertification or Claims\u003c\/h3\u003e\n\u003cp data-end=\"667\" data-start=\"587\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eMajirel adheres to salon-standard safety and quality regulations. Equipped with Incell™ and Ionène G™, its professional formula delivers reinforced hair structure while providing up to 100% gray coverage. Meets L'Oreal’s internal dermatological and performance standards\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"696\" data-start=\"669\"\u003eFeatures and Benefits\u003c\/h3\u003e\n\u003cul data-end=\"994\" data-start=\"697\"\u003e\n\u003cli data-end=\"740\" data-start=\"697\"\u003e\n\u003cp data-end=\"740\" data-start=\"699\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"25\" data-start=\"0\"\u003eCool-toned ash finish\u003c\/strong\u003e neutralizes warm undertones for a refined look\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"824\" data-start=\"741\"\u003e\n\u003cp data-end=\"824\" data-start=\"743\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"28\" data-start=\"0\"\u003eUp to 100% gray coverage\u003c\/strong\u003e with reliable, predictable shade results\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"868\" data-start=\"825\"\u003e\n\u003cp data-end=\"868\" data-start=\"827\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"31\" data-start=\"0\"\u003eIncell™ + Ionène G™ complex\u003c\/strong\u003e strengthens and smooths hair from within\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"952\" data-start=\"869\"\u003e\n\u003cp data-end=\"952\" data-start=\"871\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"18\" data-start=\"0\"\u003eFade-resistant\u003c\/strong\u003e, maintaining shine and tonal integrity over weeks\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"994\" data-start=\"953\"\u003e\n\u003cp data-end=\"994\" data-start=\"955\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"26\" data-start=\"0\"\u003eSmooth, creamy texture\u003c\/strong\u003e allows easy, even application without mess\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1013\" data-start=\"996\"\u003eIngredients\u003c\/h3\u003e\n\u003cp data-end=\"1094\" data-start=\"1014\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue2: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue3: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrancevalue4: Aqua \/ Water , Cetearyl Alcohol , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Oleic Acid , Oleyl Alcohol , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , Sodium Metabisulfite , Ethanolamine , Thioglycerin , Toluene-2,5-Diamine , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Benzyl Alcohol , 2-Oleamido-1,3-Octadecanediol , Resorcinol , Edta , Parfum \/ Fragrance\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 data-end=\"1121\" data-start=\"1096\"\u003eIngredient Benefits\u003c\/h3\u003e\n\u003cul data-end=\"1251\" data-start=\"1122\"\u003e\n\u003cli data-end=\"1165\" data-start=\"1122\"\u003e\n\u003cp data-end=\"1165\" data-start=\"1124\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"11\" data-start=\"0\"\u003eIncell™\u003c\/strong\u003e: Helps rebuild damaged hair structure for added resilience\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1209\" data-start=\"1166\"\u003e\n\u003cp data-end=\"1209\" data-start=\"1168\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"13\" data-start=\"0\"\u003eIonène G™\u003c\/strong\u003e: Delivers continuous conditioning from core to cuticle\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1251\" data-start=\"1210\"\u003e\n\u003cp data-end=\"1251\" data-start=\"1212\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003e\u003cstrong data-is-only-node=\"\" data-end=\"24\" data-start=\"0\"\u003eOxidative dye system\u003c\/strong\u003e: Ensures deep pigment penetration and enduring color retention\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1272\" data-start=\"1253\"\u003eHow to Use It\u003c\/h3\u003e\n\u003ch3\u003ePreparation.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable disposable gloves\u003c\/li\u003e\n\u003cli\u003eChoose the right Oreor developer from 20, 30 \u0026amp; 40 volume\u003c\/li\u003e\n\u003cli\u003eFor each application, mix the same amount of Majirel colour and Oreor oxydant in the ratio - 1:1.5\u003c\/li\u003e\n\u003cli\u003eDo not use metallic tools (clips, comb, etc.)\u003c\/li\u003e\n\u003cli\u003eMix together with a whisk until a homogenous texture is obtained\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eApplication.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eApply to the root area generously to ensure excellent grey coverage and, if necessary, the lengths and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time: 35 min\u003c\/li\u003e\n\u003cli\u003ePlease do not add water\u003c\/li\u003e\n\u003cli\u003eDevelopment time starts at the end of the root’s application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eEmulsion \u0026amp; Rinsing.\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAfter the development time, emulsify very gently for a few moments\/li\u0026gt;\u003c\/li\u003e\n\u003cli\u003eRinse hair well after the development time\u003c\/li\u003e\n\u003cli\u003eFinish with the Metal Dx shampoo \u0026amp; mask\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-end=\"1376\" data-start=\"1355\"\u003eClaimed Results\u003c\/h3\u003e\n\u003cp data-end=\"1457\" data-start=\"1377\"\u003e\u003cspan class=\"relative -mx-px my-[-0.2rem] rounded px-px py-[0.2rem] transition-colors duration-100 ease-in-out\"\u003eEnjoy vibrant, cool-toned deep ash blonde with 100% gray coverage. Hair feels up to 45% more conditioned and radiates salon-grade shine\u003c\/span\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel Paris","offers":[{"title":"Majirel - Cool Cover 7.11 (Deep Ash Blonde) \/ 49.5g","offer_id":43559712751690,"sku":null,"price":8.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/L_Oreal_Professionnel_Paris_Majirel_-_Cool_Cover_7.11_Deep_Ash_Blonde_Hair_Color_49.5_g_Indicrest_34b59cbb-0084-41eb-8f82-d1212f4b9092.png?v=1777604342","url":"https:\/\/indicrest.co.uk\/products\/loreal-professionnel-paris-majirel-cool-cover-7-11-deep-ash-blonde-49-5g","provider":"Indicrest UK","version":"1.0","type":"link"}