{"product_id":"wella-koleston-perfect-55-0-light-brown-intensive-60ml","title":"Wella Professionals Koleston Perfect 55\/0 Light Brown Intensive Pure Naturals, 60ml","description":"\u003ch3 data-start=\"565\" data-end=\"588\"\u003e\n\u003cstrong data-start=\"571\" data-end=\"588\"\u003eWhat It Does:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"589\" data-end=\"1127\"\u003eThis Wella Professionals Koleston Perfect ME+ 55\/0 Light Brown Intensive Pure Naturals hair colour delivers a rich and natural light brown shade with balanced depth and radiance. Designed to offer full grey coverage and reduce the risk of hair dye allergies, it ensures vibrant and reliable results with less damage over time. Powered by \u003cstrong data-start=\"927\" data-end=\"962\"\u003eME+ and Pure Balance Technology\u003c\/strong\u003e, it protects hair quality while achieving even tone distribution from root to tip. It is ideal for professional colourists seeking precision and consistent results.\u003c\/p\u003e\n\u003chr data-start=\"1129\" data-end=\"1132\"\u003e\n\u003ch3 data-start=\"1134\" data-end=\"1163\"\u003e\n\u003cstrong data-start=\"1140\" data-end=\"1163\"\u003eWhy You'll Love It:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"1164\" data-end=\"1681\"\u003eYou’ll love the intense, radiant finish and long-lasting colour vibrancy this shade offers. Ideal for clients who want a natural light brown tone with a soft yet defined look, the formula is created to reduce the risk of new allergies and is gentle on the hair shaft. Whether for root touch-ups or full coverage, this product works seamlessly with Wella developers to deliver salon-quality results every time. The creamy consistency allows easy blending and smooth application, leaving hair silky and healthy-looking.\u003c\/p\u003e\n\u003chr data-start=\"1683\" data-end=\"1686\"\u003e\n\u003ch3 data-start=\"1688\" data-end=\"1714\"\u003e\n\u003cstrong data-start=\"1694\" data-end=\"1714\"\u003eVolume\/Quantity:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"1715\" data-end=\"1796\"\u003e60ml tube – ideal for full head colouring or touch-ups in a professional setting.\u003c\/p\u003e\n\u003chr data-start=\"1798\" data-end=\"1801\"\u003e\n\u003ch3 data-start=\"1803\" data-end=\"1839\"\u003e\n\u003cstrong data-start=\"1809\" data-end=\"1839\"\u003eSkin Type \/ Hair Concerns:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"1840\" data-end=\"2224\"\u003eFormulated for all hair types, especially suited for those seeking to cover greys or achieve uniform colour. Recommended for clients with normal to sensitive scalps. Always perform a patch test 48 hours before application to ensure safety and compatibility. This permanent colour is perfect for hair that needs revitalisation, tone correction or a fresh, natural shade transformation.\u003c\/p\u003e\n\u003chr data-start=\"2226\" data-end=\"2229\"\u003e\n\u003ch3 data-start=\"2231\" data-end=\"2265\"\u003e\n\u003cstrong data-start=\"2237\" data-end=\"2265\"\u003eCertifications \/ Claims:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"2266\" data-end=\"2513\"\u003e\n\u003cli data-start=\"2266\" data-end=\"2301\"\u003e\n\u003cp data-start=\"2268\" data-end=\"2301\"\u003eDermatologically tested formula\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2302\" data-end=\"2330\"\u003e\n\u003cp data-start=\"2304\" data-end=\"2330\"\u003eUp to 100% grey coverage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2331\" data-end=\"2376\"\u003e\n\u003cp data-start=\"2333\" data-end=\"2376\"\u003eReduced allergy risk with ME+ technology*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2377\" data-end=\"2417\"\u003e\n\u003cp data-start=\"2379\" data-end=\"2417\"\u003eVibrant, long-lasting colour results\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2418\" data-end=\"2513\"\u003e\n\u003cp data-start=\"2420\" data-end=\"2513\"\u003eRecommended by professional hair stylists\u003cbr\u003e(*for users not previously allergic to hair dyes)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2515\" data-end=\"2518\"\u003e\n\u003ch3 data-start=\"2520\" data-end=\"2550\"\u003e\n\u003cstrong data-start=\"2526\" data-end=\"2550\"\u003eFeatures \u0026amp; Benefits:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"2551\" data-end=\"2962\"\u003e\n\u003cli data-start=\"2551\" data-end=\"2630\"\u003e\n\u003cp data-start=\"2553\" data-end=\"2630\"\u003eFeatures \u003cstrong data-start=\"2562\" data-end=\"2580\"\u003eME+ Technology\u003c\/strong\u003e to minimise the risk of developing new allergies.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2631\" data-end=\"2693\"\u003e\n\u003cp data-start=\"2633\" data-end=\"2693\"\u003eDelivers deep, rich light brown tones with a natural finish.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2694\" data-end=\"2759\"\u003e\n\u003cp data-start=\"2696\" data-end=\"2759\"\u003eOffers \u003cstrong data-start=\"2703\" data-end=\"2731\"\u003eup to 100% grey coverage\u003c\/strong\u003e for mature or greying hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2760\" data-end=\"2832\"\u003e\n\u003cp data-start=\"2762\" data-end=\"2832\"\u003ePure Balance Technology ensures even colour and reduced free radicals.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2833\" data-end=\"2886\"\u003e\n\u003cp data-start=\"2835\" data-end=\"2886\"\u003eProfessional-grade formula ideal for use in salons.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2887\" data-end=\"2962\"\u003e\n\u003cp data-start=\"2889\" data-end=\"2962\"\u003eImproved hair protection and less breakage compared to previous formulas.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2964\" data-end=\"2967\"\u003e\n\u003ch3 data-start=\"2969\" data-end=\"2991\"\u003e\n\u003cstrong data-start=\"2975\" data-end=\"2991\"\u003eIngredients:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"2992\" data-end=\"3438\"\u003eAqua\/Water\/Eau, Cetearyl Alcohol, Propylene Glycol, Ammonia, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Sodium Sulfate, Steareth-200, Resorcinol, Xanthan Gum, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Fragrance (Parfum), 2-Methylresorcinol, CI 77891\/Titanium Dioxide, Disodium EDTA, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 2-Amino-6-Chloro-4-Nitrophenol, 2-Amino-4-Hydroxyethylaminoanisole Sulfate.\u003c\/p\u003e\n\u003chr data-start=\"3440\" data-end=\"3443\"\u003e\n\u003ch3 data-start=\"3445\" data-end=\"3475\"\u003e\n\u003cstrong data-start=\"3451\" data-end=\"3475\"\u003eIngredient Benefits:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cul data-start=\"3476\" data-end=\"3866\"\u003e\n\u003cli data-start=\"3476\" data-end=\"3543\"\u003e\n\u003cp data-start=\"3478\" data-end=\"3543\"\u003e\u003cstrong data-start=\"3478\" data-end=\"3498\"\u003eCetearyl Alcohol\u003c\/strong\u003e: Helps smooth and moisturise the hair shaft.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3544\" data-end=\"3631\"\u003e\n\u003cp data-start=\"3546\" data-end=\"3631\"\u003e\u003cstrong data-start=\"3546\" data-end=\"3566\"\u003ePropylene Glycol\u003c\/strong\u003e: Enhances the product’s ability to absorb into the hair strands.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3632\" data-end=\"3709\"\u003e\n\u003cp data-start=\"3634\" data-end=\"3709\"\u003e\u003cstrong data-start=\"3634\" data-end=\"3645\"\u003eAmmonia\u003c\/strong\u003e: Opens the cuticle layer to allow colour pigments to penetrate.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3710\" data-end=\"3773\"\u003e\n\u003cp data-start=\"3712\" data-end=\"3773\"\u003e\u003cstrong data-start=\"3712\" data-end=\"3726\"\u003eResorcinol\u003c\/strong\u003e: Essential for developing long-lasting colour.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3774\" data-end=\"3866\"\u003e\n\u003cp data-start=\"3776\" data-end=\"3866\"\u003e\u003cstrong data-start=\"3776\" data-end=\"3805\"\u003eAscorbic Acid (Vitamin C)\u003c\/strong\u003e: Helps neutralise free radicals, enhancing colour stability.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3868\" data-end=\"3871\"\u003e\n\u003ch3 data-start=\"3873\" data-end=\"3897\"\u003e\n\u003cstrong data-start=\"3879\" data-end=\"3897\"\u003eHow to Use It:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003col data-start=\"3898\" data-end=\"4258\"\u003e\n\u003cli data-start=\"3898\" data-end=\"3969\"\u003e\n\u003cp data-start=\"3901\" data-end=\"3969\"\u003eMix the colour cream with Welloxon Perfect Developer in a 1:1 ratio.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3970\" data-end=\"4065\"\u003e\n\u003cp data-start=\"3973\" data-end=\"4065\"\u003eApply evenly to dry, unwashed hair, starting from the roots and working through the lengths.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4066\" data-end=\"4126\"\u003e\n\u003cp data-start=\"4069\" data-end=\"4126\"\u003eDevelop for 30–40 minutes depending on desired intensity.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4127\" data-end=\"4174\"\u003e\n\u003cp data-start=\"4130\" data-end=\"4174\"\u003eRinse thoroughly until the water runs clear.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4175\" data-end=\"4258\"\u003e\n\u003cp data-start=\"4178\" data-end=\"4258\"\u003eShampoo with Wella Colour Post Treatment to lock in colour and nourish the hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003chr data-start=\"4260\" data-end=\"4263\"\u003e\n\u003ch3 data-start=\"4265\" data-end=\"4291\"\u003e\n\u003cstrong data-start=\"4271\" data-end=\"4291\"\u003eClaimed Results:\u003c\/strong\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"4292\" data-end=\"4442\"\u003eExpect intense, natural light brown colour with 100% grey coverage and luminous shine. Hair feels smooth, vibrant, and visibly healthy with every use.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"55\/0 Light Brown Intensive \/ 60ml","offer_id":43559764197450,"sku":null,"price":8.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0706\/7598\/8554\/files\/Wella-Professionals-Koleston-Perfect-Pure-Naturals-55-0-Light-Brown-Intensive_feee9997-1a5a-4b02-9a02-0f10ae717b41.jpg?v=1777605863","url":"https:\/\/indicrest.co.uk\/products\/wella-koleston-perfect-55-0-light-brown-intensive-60ml","provider":"Indicrest UK","version":"1.0","type":"link"}